International Business Enviornment

Running Head : INTERNATIONAL BUSINESS ENVIRONMENTInternational origin Environment[Writer s Name][Name of Institution]International line of business EnvironmentIntroduction of the Company and its ProductIn this report , one will analyse the instantaneous on the wholeation of the German Brand Nivea s product Nivea Sunscreen despoil in Thailand . Nivea have the business of skin c atomic number 18 related to products which includes divergent beauty grievous bodily harms , distinct creams for different needs , cosmetics products , sunninesslight point lotions , cleansers and moisturisers etcNivea have established stir world broad . promptly Nivea are planning to premise a invigorated product to present a pronounce venture of their brands of beauty muck and sun belt up lotionIntroduction of legion state : ThailandThe T hailand has the unique vaunt for thriftiness and Governance . It is very(prenominal) good to see that cosmos the only kingdom in South Asia which has never determine the colonisation . The Thailand s pass away n to democratised governance has helped it delivery to boost and flourish specially its trade and development scuttle . The Highest professional industry in Thailand is Agriculture and about t 50 of the Population is pursue in the Agriculture and farmingThe Thailand see great financial crisis in 1997 -1998 which hit the countries internal and outer Debt backbreaking and IMF played unsure role in Asian Financial Crisis . But referable to Good policy qualification and Export oriented economy the Thailand recovered from the Crisis s and commence an economic figure in AsiaThe Thailand is so beautiful Country that s why the Tourism segment of Thailand seems to be busy of all time .

The Country s highest revenue comes from Tourism DepartmentThailand so far has been ontogenesis by leaps and jump and emerged as big economic heavyweight after the sincere Asian Financial crisis in which Country hit hard due economic perspectiveSWOT AnalysisStrengthWith the unique features of the Nivea sun blocker clean whip , an aggressive advertising campaign was imperative attain to inform the tar conk out market , create brand consciousness and established basis for brand preference in soap marketEfficient and effective management are the main contributors for the achievement of organisational goals Nivea sun blocker soap has active protective agents , which provide streak against all possible skin damages ca adept because of sun exposurePortable and easy to use packagingScientific manufacturing of Nivea sunblock soap at our plantsNo cash flow limitationWeaknesses Nivea sunscreen soap sun block soap is a new product conceptNivea sunscreen soap is not known by many community that are brand name has that to be establishedNivea sunscreen soap is confront high opposition directly with the soap marketAnd indirectly with the wide range of sun block creams and lotionsHigh commission rate for the distributors and retailersOpportunitiesNivea sunscreen soap capability be established as a very winning brand nameExpansion of business in another(prenominal) cities of ThailandGrowing awareness amongst people regarding sun block soapSales of retail outlets amplification because of Nivea sunscreen soapThreatsMajor bane is customer reluctances to buy the new productsRaw cloth cost may increasesConstantly changing government policies...If you want to get a extensive essay, order it on our website: OrderCustomPaper.co! m

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