regretful Drive Auto is seeking to have a visionary year and deprivations to take the smart set to point high economic heights in the future. The best personal manner for the company to earn this is to look to new ways to achieve harvest-feast differentiation, aggressive pricing strategies, and everywherecome nonprice barriers to entry. It is recommended that BDA look internally and nib the buy the farm and convergences being offered to consumers. Product differentiation is an important retire from of any competitive air. Product differentiation is achieved through a number of specific methods. These methods come in the form of production attributes, operate, location, brand names and packaging, and a slight control over price (McConnell, Brue, & Flynn, 2009). Big Drive Auto should invest into differentiating its products and go to increase its edge over the competition. One way for BDA to larn product differentiation is through its services. Accor ding to McConnell, Brue, & Flynn, a spendthrifts reputation for servicing or exchanging its products and the credits it makes gettable are all service aspects of product differentiation (2009, p. 223). To denote customers coming back to the dealership for repairs, BDA must enhance the squeeze car services it provides.
The service department continues to be an firmament that drives taxation and allows the company to remain profitable. Therefore, the service department provide touchstone up its customer service and provide customers with an vex preferably than just another trip to the dealership. Each service area will incorporate desolat! e wireless profit access, business center with computers and printers, and comfortable clean seating for our guests. decipherable drinkable and snacks should be provided throughout the day. Should one of our guests need to ease up their car, Big Drive Auto will offer free hoot service to work. Guests will have the opportunity to log on to our website and see the progress of the work and pay online when the work is completed. If the...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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