International marketing Assignment Example | Topics and Well Written Essays - 250 words

International merchandiseing - Assignment ExampleThe Korean consumer class is able to purchase the product as it is affordable and consumable with 90% craving it and 50% consuming it each day. Its benefits have been found to be such as the reduction of blood extort and dark chocolate has flavanoids that are good for ones health.The main companies in Korea are Orion, Nong Shim, Lotte confectionery and vertex Snack and they dominate the confectionery sector. However, there is potential for growth in this industry as the market is still small as compared to that of other countries providing Haighs a large market that has a abundant potential for expansion. This is further boosted by the fact that among the countries that Korea imports chocolates from, Australia ranks third and Haighs already has an established reputation in Australia.The fact that Haighs chocolate has been in business since 1915 gives them a competitive advantage that has equipped the lodge with the data and knowle dge of how the industry works. More so, Haighs chocolate already has a reputation for manufacturing and exchange high quality chocolates.Chocolate Business In Korea Presentation Transcript, 2009. Chocolate Business In Korea, assimilation Week Program in 2009. Online Retrieved on 17th April