Thursday, December 12, 2019
Online Victimization Contemporary Justice -Myassignmenthelp.Com
Question: Discuss About The Online Victimization Contemporary Justice? Answer: Introduction In the contemporary world, social media is one of the essential parts of every individual since it provides a platform for people to communicate with millions of people across the world. The spread of social media systems has been made possible through the spread of internet technologies. Thus, the barriers to social media are very limited. Social media has provided a platform through which businesses can flourish and grow progressively. Some of the companies which have used social media to expand all over the world include Titan, Adidas, and Toyota among others (Aral, Dellarocas Godes, 2013, p.5). However, there are debates from various factions on whether social media is improving or hand capping businesses. The following research aims to determine the rewards and the drawbacks of social media networking for a business to grow. The following research will take aim at exploring how social media and networking strengthens or weakens a firm in the business environment. The research w ill focus on the advantages and the disadvantages of social media. The scope of the research will provide a basis for establishing and elaborating on the benefits of social media. Project Objective Social media has become a necessary component in the growth of the business. The research will aim at examining the advantages and disadvantages of social media networking in the business environment. For a firm, business or organization to expand, the company needs to leverage on social media in order to get competitive advantages through constant interactions with its customers and clients. Project scope In this study, the data will be collected from random people. As a result, the conclusions from the data analysis will be associated with the opinions of random people. Moreover, the research will target a total of 200 participants. Literature Review The platform of social media is considered as a new trend. It is a quickly progressing platform in which businesses are able to target customers in the easiest manner. The social media network is assisting various companies to promote their products and services. Marketing through the social media is a division of online marketing which aims at accomplishing a required target over and above newsletters, e-mails, and online advertising campaigns. According to Smith et al. (2012, p.105), there exist a variety of social media sites which have various forms and features. For example, one of the most popular social media platforms is Facebook which was introduced in February 2004. From a current evaluation, Facebook currently has more than 900 million users who are active. The second largest social media site is Twitter, which uses a combination of microblogging and social networks (Borges, 2009, p.11). Through Twitter, its users are given a platform in which they are able to share real-t ime experiences. Facebook and Twitter are among the most valuable social media sites since they are used by many people. Such benefits are derived from the ability of social media to convey messages to a large number of people at one time (Teece, 2010, p.174). Pros of social media networking Businesses across the world are finding social media very beneficial. Companies are able to attract customer, promote their products and services in the market, and build their market position (Hajli, 2014, p.408). Social media provides the ability to market goods and services for free, unlike traditional marketing campaigns which spend millions of dollars. Thus, social media enables a business to run with little or a minimum budget (Hudson Thal, 2013, p.172). On the other hand, social media offer marketers with the ability to target audiences and customers on the basis of the personal interest of site users leading to cost efficiency, better customer relationship, expansion of customers, brand awareness, and enhancing of the exposure of the company (Jain, Joshi Shashi, 2014, p.1). According to Dron et al., (2014, p.23), social media networking allows customers to give feedback to the company regarding their services and products thereby giving the company an opportunity to improve their products. Through a provision of the medium of interaction, social media assist in executing both internal as well as external communication platforms (Nadeem, et. al., 2015, p.437). Enhanced communication assist in improving decision making, and amplification of business contacts. Analysis made show that the shopping market is flourishing through the efficient players of online business. There are numerous business and companies which have leveraged their operations on online businesses. According to Haythornthwaite (2005, p.127), Amazon is the largest online business market in the world as it sells more than 26 billion items on a peak day. Amazon provides a platform for customers to select a vast variety of items at the comfort of their homes. Cons of social media networking On the negative side, social media networking has a huge range of negative risks. The risks range from cyber attacking, security issues to hacking. According to the paper by Nadaraja Yazdanifard (2013, p.32), social networking augment the possibilities of hacking and increases security costs through the adaption of firewalls to avoid hacking. Huge numbers of companies are becoming victims of hacking the contemporary world thereby necessitating for other companies to adopt prevention measures. Hacking grabs information from companies which include bank information, personal data, and passwords (Sachs, 2016, p.23). Another disadvantage of social media is inside risk since unsatisfied employees may post unfavorable feeds on social media sites which are not easy to remove. Wilsem (2013, p.440), claims that inside risk poses a high chance of hacking since it is done by an inside person. In an organization, the role of social media strategy cannot be underestimated since one mistake may lead to an adverse effect on the company (Talpau, 2014, p.53). On the other hand, social media has led to an addiction since many people spend most of their time on the social network sites. As a result, it impacts the performance. Boyd (2014, p.6) claims that more than ninety percent of the people are hooked to social media sites. As a result, they were a countless time in scrolling up and down on Twitter, Facebook, and many other sites. On the other hand, employees may become victims of cyberbullying. Cyberbullying has been known to lead to harassment, suicide, and depression. Research Question Primary Question Is social media a threat or a helping hand in the business environment? Secondary Question Should a business leverage its operation in social media? Can social media be used constructively on the business front? Research Design and Methodology The aim of this study is to examine the pros and cons of social media. The research will employ a qualitative approach in facilitating a well-conceptualized research process. Approaches to validity and validity Validity points out to the point at which an apparatus calculates the examination of a construct. For an instrument to be classified as a valid, the entity that will be chosen and incorporated must be appropriate to the gap or need to be ascertained. Data collection method The data to be used for the study will be derived from a survey of selected participants. Questionnaires will be used in asking questions regarding the pros and cons of social media. Once the data has been obtained, the data will go through tests to determine their reliability before analysis will be performed on them to get the desired information. Sample size To observe accurately and up to date data, the researcher will conduct a mini-survey which will include 200 participants between the ages of 15 and 35 years. The survey will collect data using telephone interviewing, paper distribution and email. Data analysis The study will use qualitative data for analysis. The data will be analyzed using simple statistical methods such as tables, graphs, and percentages. On the other hand, the tables will be utilized to summarize data. The generated qualitative data from the interviews will be classified in themes with regards to the research objectives and will be accounted for in the narrative form. Research limitations The study will adopt the use of primary data so as to establish the pros and cons of social media in business. The methods to be used for information collection will be questionnaires. It is expected that some of the interviewees will be uncooperative since some of the facts may seem to be sensitive. They may also be unwilling in filling in the questionnaires, and some may hesitate to give candid responses to subtle issues. The researcher will, therefore, have to try to curb this restriction by reassuring them discretion. Time Schedule The following section aims to develop a week wise task list of the research. The schedule will be followed completely though there will be expected some unwanted delays. When unexpected delays occur, time will be allocated or deducted from other tasks. When time expected to run the research runs short, the researcher will have to start some of the tasks parallel with another. Time Activity Week 1 Writing of the research proposal and the literature review Week 2 Completing the literature review and conducting a pilot study Week 3 Collecting the main Week 4 o Completing data collection Week 5 o Analyzing the data Week 6 o Writing a dissertation plan and beginning the first draft Week 7 o Completing the first draft Week 8 o Discussing the draft with the supervisor Week 9 o Beginning the second draft Week 10 o Proofing reading and checking Conclusion The role of social media networking cannot be underlooked in the contemporary business world as it has been used in establishing links everywhere. Businesses are able to expand globally through the adaptation of social media. However, such a blessing brings with it various negative situations and mindsets which may impact the company negatively. The following research will, therefore, prove whether social media assists in the business environment putting into consideration its pros and cons. Therefore, a business or a firm will get to decide if it should leverage its operation in social media and how the social media can be used constructively on the business front. Reference list Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), pp.3-13. Borges, B., 2009.Marketing 2.0: Bridging the gap between seller and buyer through social media marketing. Wheatmark, Inc.. Boyd, D., 2014.It's complicated: The social lives of networked teens. Yale University Press. Dron, J. and Anderson, T., 2014.Teaching crowds: Learning and social media. Athabasca University Press. Hajli, M.N., 2014. A study of the impact of social media on consumers.International Journal of Market Research,56(3), pp.387-404. Haythornthwaite, C., 2005. Social networks and Internet connectivity effects.Information, Community Society,8(2), pp.125-147. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), pp.156-160. Jain, M.S., Joshi, M.P. and Shashi, M., 2014.Impact of social media on business.target,1, p.1. Nadaraja, R. and Yazdanifard, R., 2013. Social media marketing: advantages and disadvantages.Center of Southern New Hempshire University. Nadeem, W., Andreini, D., Salo, J. and Laukkanen, T., 2015. Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers.International Journal of Information Management,35(4), pp.432-442. Sachs, W., 2016.Black Hamlet. Read Books Ltd. Smith, A.N., Fischer, E. and Yongjian, C., 2012. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?.Journal of Interactive Marketing,26(2), pp.102-113. Talpau, A., 2014. The marketing mix in the online environment.Bulletin of the Transilvania University of Brasov.Economic Sciences. Series V,7(2), p.53. Teece, D.J., 2010. Business models, business strategy and innovation.Long range planning,43(2), pp.172-194. Wilsem, J.V., 2013. Hacking and harassmentDo they have something in common? Comparing risk factors for online victimization.Journal of Contemporary Criminal Justice,29(4), pp.437-453
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