IIFT Part Time MBA Essay

1. Before introducing its inkjet newspaperwomans, did HP take a shit to estimate the demand curve for them? why or why not? Yes, because by estimating demand HP would have an insight whether their upcoming proceedss were consumable in the market or not. It go out also give highlight the shortcomings of existing products in the entire printer family. The presence of competition will be a very principal(prenominal) component part for the launch of their inkjet printers as they would have a competitive abut in the market.2. When studying Epson before going after the Japanese-dominated dot hyaloplasm market, did HP try to construe which factors would have an important influence on the demand curve for its product? If so, what factors seemed to be particularly important. Yes. The factors that seemed important were outlay of the goods (P) The inkjet printer has to cheaper than other types of printers such as dot-matrix and laser, which would increase the demand of the productPri ce of related goods (PR) Dot-matrix and laser printers were expensive Taste Pattern of consumers (T) Consumers had no option other than using available products (dot-matrix or laser printer) which had safe flaws such as poor print quality and color. By winning this into consideration, HP will have a competitive edge by introducing ink-jet printersExpected charge of the good in some time to come period (Pe) With mass production and cost cuts, economies of scale could be achieved thereby decreasing the price of the product in the near future otherwise than the above mentioned factors the presence of almost no competitors, expected declining prices of PCs as hygienic as declining consumer acceptance towards dot-matrix and laser printers gave HP an important insight epoch determining the demand curve for its inkjet printers.3. HP cut the price of its b/w printer from $995 to $365. If the quantity of such printers that it sold per year increase tenfold, does this mean that the (arc) price elasticity of demand for this product was or so 1.8? why or why not?4. Can the data in the represent on page 70 be used to determine the bm in HPs printer market sh are? What are the limitations of these data for such purposes? Yes, the graph can be used to determine the trend of HPs printer market section. From 1984 to 1989 the market share grew at an average of 30-50% due to new product launches and consistent upgradation and variations in its entire printer portfolio. From 1989 to 1992 the growth was sluggish between 5-10%. But in the year 1993 the growth rate was between 5060% due to changing consumer preferences, price of related goods, consumers income and expected future price of the same product.5. If you were hired by HP to omen how many inkjet printers it would sell next year, how would you go about doing it? What data would you need? What techniques would you use? How accurate do you think your forecast would be? I as a manager would use the method of re gression analysis to forecast sale. The data would be the Co-efficient for each factor effecting demand, testing of hypothesis and level of confidence which would be more than 95%.